Why dosen't the media give Obama a fair amount of coverage?

It seems that Obama has received far more press than McCain or other candidates. How about his trip to Europe a while back - all of the major networks sent reporters with him and McCain couldn't get a picture at a county fair photo booth. Candidates such as Ron Paul and Barr are ignored totally by the establishment controlled networks. The Republicans have ignored Ron Paul because he is truly a maverick that will get the Federal government back to real constitutional limits. The Reps and other groups have too much to lose to let him get in power.